by Olivia Barrow | Nov 19, 2024 | Smarter SEO
There are many metrics you can use to evaluate the success of your SEO efforts. Popular SEO KPIs include organic traffic, impressions, conversion events (or key events, as GA4 now calls them), number of keywords, keyword rankings, clicks, click-through rate, and...
by Olivia Barrow | Mar 20, 2024 | Smarter SEO
Outsourcing content writing can be a great solution for increasing the amount of content you can create to support your marketing and sales efforts. Developing a long-term partnership with a reliable writer or content writing agency can help you hone your brand voice,...
by Olivia Barrow | Mar 20, 2024 | Smarter SEO
A business case study is a powerful content marketing tool that can help sales teams overcome prospective customers’ objections to ultimately close a deal. Compelling case studies push a prospective buyer closer to a decision by: Providing social proof, Addressing...
by Olivia Barrow | Jan 6, 2024 | Smarter SEO
Search engine optimization (SEO) can drive a huge return on investment if you’re successful at two things: Getting your content to appear in the top 3 spots for a variety of buying-related search terms. Converting the visitors who find your content via Google...
by Olivia Barrow | Jan 5, 2024 | Smarter SEO
Search engine optimization (SEO) is a powerful form of content marketing that can yield an incredible return from a relatively small investment. Unlike marketing strategies that rely on Pay Per Click (PPC) and social media ads, where your costs scale up in direct...
by Olivia Barrow | Jan 5, 2024 | Smarter SEO
Most explanations of B2B SEO strategy are completely overwhelming. It sounds nearly impossible to rank on page one and the tactics to get there are incredibly murky. Back in 2016, when I was first getting into B2B marketing, I walked away from most search engine...
