by Olivia Barrow | Nov 19, 2024 | Smarter SEO
There are many metrics you can use to evaluate the success of your SEO efforts. Popular SEO KPIs include organic traffic, impressions, conversion events (or key events, as GA4 now calls them), number of keywords, keyword rankings, clicks, click-through rate, and...
by Olivia Barrow | Jun 27, 2024 | Personal
It’s 7 a.m. on Monday, the morning after completing the Milkman Triathlon, a half-Ironman distance race, and my first ever triathlon. I wake up, feeling incredibly sore from the backs of my knees up to my butt, as if I’ve overextended every muscle and ligament on the...
by Olivia Barrow | Mar 20, 2024 | Smarter SEO
Outsourcing content writing can be a great solution for increasing the amount of content you can create to support your marketing and sales efforts. Developing a long-term partnership with a reliable writer or content writing agency can help you hone your brand voice,...
by Olivia Barrow | Mar 20, 2024 | Smarter SEO
A business case study is a powerful content marketing tool that can help sales teams overcome prospective customers’ objections to ultimately close a deal. Compelling case studies push a prospective buyer closer to a decision by: Providing social proof, Addressing...
by Olivia Barrow | Jan 6, 2024 | Smarter SEO
Search engine optimization (SEO) can drive a huge return on investment if you’re successful at two things: Getting your content to appear in the top 3 spots for a variety of buying-related search terms. Converting the visitors who find your content via Google...
