Writing Portfolio
A selection of SEO content, case studies, thought leadership pieces, and original reporting.
PLACEHOLDER Transform your SEO strategy into ranking, resonant content with help from a senior writer. After deep research and expert interviews, I develop authoritative content that satisfies search intent while elevating your brand voice — no more generic agency fluff or endless revisions.
SEO Content Articles
15+ Automated Testing Tools for Web Applications in 2025
Client: Rainforest QA
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I conducted the interview and wrote this blog post for Rainforest QA while I was a strategist at Grow & Convert. The piece was first published in 2022 and as of early 2025 it still ranks in the Top 3 positions for 37 keywords, including the number one position for the target keyword “automation testing tools for web applications.”
A Guide to B2B SaaS Onboarding
Client: Arrows (now one of the most installed customer success tools in the HubSpot App Marketplace)
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I conducted interviews with the founders of this onboarding software startup to create this in-depth guide. The published guide now ranks in the Top 3 positions for 11 keywords, including the number one position for “b2b customer onboarding.”
Case Studies
15+ Automated Testing Tools for Web Applications in 2025
Client: Rainforest QA
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I conducted the interview and wrote this blog post for Rainforest QA while I was a strategist at Grow & Convert. The piece was first published in 2022 and as of early 2025 it still ranks in the Top 3 positions for 37 keywords, including the number one position for the target keyword “automation testing tools for web applications.”
A Guide to B2B SaaS Onboarding
Client: Arrows (now one of the most installed customer success tools in the HubSpot App Marketplace)
⸻
I conducted interviews with the founders of this onboarding software startup to create this in-depth guide. The published guide now ranks in the Top 3 positions for 11 keywords, including the number one position for “b2b customer onboarding.”
Thought Leadership & Original Reporting
15+ Automated Testing Tools for Web Applications in 2025
Client: Rainforest QA
⸻
I conducted the interview and wrote this blog post for Rainforest QA while I was a strategist at Grow & Convert. The piece was first published in 2022 and as of early 2025 it still ranks in the Top 3 positions for 37 keywords, including the number one position for the target keyword “automation testing tools for web applications.”
A Guide to B2B SaaS Onboarding
Client: Arrows (now one of the most installed customer success tools in the HubSpot App Marketplace)
⸻
I conducted interviews with the founders of this onboarding software startup to create this in-depth guide. The published guide now ranks in the Top 3 positions for 11 keywords, including the number one position for “b2b customer onboarding.”
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